Tangle Teezer untangled
The Telegraph creative department recently sent me to shoot Shaun Pulfrey, the creator of Tangle Teezer, for an advertorial that was running in The Saturday Telegraph Magazine.
Shaun was famous for being mocked on "Dragons Den" TV show for his tangle free hair brush invention, that none of them would invest in - but then went on to make millions with his brush, that became a global phenomena.
I went to his offices, which are in a storage space and made this first shot on the left - technically tricky with all the reflection off the plastic boxes but quite a classic business portrait.
I wanted to make something a bit less office like but still a business portrait in approach - so no combing hair etc.. so I set up the second shot in a location that I arranged. Shot on the right.
They ended up using the office shot, but it could have gone either way and presented the art director with a nice dilemma.