This was a Advertising Campaign that I did for Thames water last year. It was shot in March 2012, it hadn't rained for a while and Thames Water where concerned that their reservoirs were depleted through the winter!
I went out to The River Pang and The River Kennet in Oxfordshire and shoot the driest bits of the river beds.
The Ads went out on the London Tube, buses, bus stops etc.
Unfortunately for Thames water it started raining in April and didn't really stop until August and the UK had its wettest summer since records began....
So a very successful ad campaign!
It really was dry.
Some of the other shots used in connection with the campaign.
The Ad Agency was October Sun.